Press Releases

FOR NEW YEAR’S RESOLUTIONERS SEEKING A HEALTHY ALTERNATIVE
TO FAD DIETS, SENSEI OFFERS AN INNOVATIVE APPROACH TO WEIGHT LOSS
THAT TURNS A MOBILE PHONE INTO A “PERSONAL DIGITAL COACH”

BOCA RATON, FL, January 2, 2008 – It’s a known fact. The average weight gained between Thanksgiving and New Year’s is nine pounds. New Year’s is an inspired time for the almost 90 million Americans trying to lose weight each year, who look to gyms, current bestsellers, and expensive, prepared meal plans for instant results. Unfortunately, for most dieters, it becomes all too clear by February that resolutions need to include a change in lifestyle, as well, to provide long-term results. With health and wellness solutions as its primary focus, a new, innovative approach to weight loss is now available for those seeking a practical and long-lasting alternative.

In November, Sensei Inc. (www.sensei.com), a pioneer in mobile and Web-based wellness solutions, introduced a next-generation approach to health and weight management. This solution provides a true Web and mobile 2.0 experience by transforming your mobile phone into a “personal digital coach (PDC).” The new program, Sensei for Weight Loss^TM, delivers customized meal recommendations, weekly shopping lists, fitness information and motivational messages to a user’s mobile phone display or personal Web page – prompting consumers at point-of-decision moments to make healthier choices. The service is currently available to Sprint and AT&T mobile phone users.

Based on the science of behavioral informatics – the use of technology to promote behavior change – Sensei for Weight Loss^TM empowers and educates users to develop healthy eating habits. Unlike the rigid and laborious “calorie-counting” techniques of conventional weight-loss tools, the Sensei program is built around the individual preferences, needs and daily lifestyle of the user. This approach results from more than two years of development by Sensei psychologists, physicians, nutritionists and engineers.
“Sensei is like having your own dietitian and health coach in the palm of your hand, providing the support, motivation and guidance when you need it most,” said Dr. Robert Schwarzberg, Sensei president and chief executive officer. “For the 90 million Americans trying to lose weight, Sensei’s ‘real time, real world’ approach is a stark contrast from other programs and fads. We connect with consumers at a very personal, very genuine level. It’s because of that connection that we succeed in helping people make healthy lifestyle changes.”

The Sensei Approach
The Sensei program draws on both Web and mobile technologies to personalize interaction with the user, maximize convenience and, ultimately, to increase the user’s prospects for weight-management success. The experience begins online, where users enter their desired weight, food preferences, eating habits, meal times, exercise routines and other personal information. Sensei’s expert system then works with the user to generate a realistic, customized nutrition and fitness plan. Throughout the day, Sensei for Weight Loss^TM delivers interactive messages to the user’s mobile phone with specific recommendations, reminders and motivational tips. The program also records the user’s eating choices and fitness activities, and automatically tracks progress toward defined goals.

Sensei For Weight Loss^TM even accommodates the spur-of-the-moment menu changes that challenge most dieters. For example, if a user plans a home-made lunch but then decides to eat out, Sensei for Weight LossTM can recommend an alternative meal that fits within the user’s nutrition plan – and deliver the recommendation instantly, via the user’s mobile phone. Sensei is based on Social Cognitive Theory (SCT), a powerful framework that promotes behavior change by addressing cognitive, emotional and environmental factors. As a result, the program addresses multiple influences that affect behavioral patterns to promote and support long-term success.
To enroll in Sensei for Weight Loss™ or for more information, visit www.sensei.com.

About Sensei
Sensei Inc. is a developer of innovative mobile and Web-based solutions that motivate and empower consumers to take charge of their well-being. Future programs that are planned include solutions for diabetes, hypertension, smoking, cardiovascular risk, stress and asthma. Sensei was formed in 2005 by Humana Inc. (NYSE: HUM) and Card Guard AG (SWX: CARDG). More information about Sensei is available at www.sensei.com.