SENSEI, INC. LAUNCH OF NEW VERSION REPRESENTS A PARADIGM SHIFT IN WEIGHT LOSS PROGRAMS WITH CONSUMERS ACHIEVING A HEALTHIER LIFESTYLE WHILE SAVING MONEY - Dec 09, 2008
SENSEI’S LAUNCH OF NEW VERSION REPRESENTS A PARADIGM SHIFT
IN WEIGHT LOSS PROGRAMS WITH CONSUMERS
ACHIEVING A HEALTHIER LIFESTYLE WHILE SAVING MONEY
New Features of Innovative Health and Wellness Solution Include
Budget-Friendly Meal Plan Options and Flagging Favorite Foods
BOCA RATON, FL, December 9, 2008 – Sensei Inc. (www.sensei.com), a pioneer in mobile and
Web-based wellness solutions, today introduced the next generation platform of its award-winning
approach to health and weight management, Sensei for Weight Loss™. The highly anticipated release
includes new features such as a budget-friendly version of its popular meal planner, as well as a
“Favorites” tab. The program is also now available in the App Store for iPhone and iTouch users.
Proving that eating healthful foods on a budget is not an oxymoron, Sensei developers added
these options to provide the planning and advice necessary to eat well and save money. The new
budget-friendly version automatically creates weekly menus customized to suit individual preferences
and optimized to reduce food bills. The “Favorites” tab enables users to flag their favorite ingredients or
meals, as well as weekly sale items at their local grocer, and have them incorporated into their
weekly meal plans.
Current subscribers to Sensei, a program that transforms a consumer’s’ mobile phone and PC
into their own “personal digital coach” (PDC), will notice a newly enhanced Web site that is richer in
functionality and easier to navigate. The new program will be priced at $15/month for Web-only access,
and $20/month for mobile and Web access, which is comparatively cheaper than most weight-loss
programs currently on the market.
“Consumers are under the impression that in order to achieve a healthier lifestyle, specifically to
eat more healthful and nutritious meals, they have to spend more money. Sensei for Weight LossTM
proves that this simply is not the case,” said Dr. Robert Schwarzberg, a respected cardiologist and
Sensei chief executive officer.
Schwarzberg notes that Sensei is dramatically different from other weight-loss programs on the
market and the first to offer a budget-friendly option as another way to engage consumers in learning to
live a healthier lifestyle, leading to long-term weight loss. With the new budget-friendly plan, consumers
receive the same number of calories as Sensei’s normal meal plan, but with a potential monthly savings
of nearly $100. One Sensei user, Michelle, reports a monthly saving of $200 for her two-person
household. “With the cost of food skyrocketing, Sensei is an ideal solution – both from a nutritional and
financial standpoint,” said Schwarzberg. He notes that Sensei is also ideal for the growing number of
Do-It-Yourself dieters who prefer meal flexibility to the rigid structure and financial commitment required by other commercial weight-loss programs.
Compared to the overall monthly costs of Slim-Fast ($609.68); Weight Watchers
($686.64/online program); and Jenny Craig ($812.23/center-based or online program),* Sensei for
Weight Loss™ has an average overall monthly cost of $275. The budget-friendly option will further
reduce the monthly cost to less than $250.
The program follows a holistic approach to weight loss, delivering customized meal
recommendations, weekly shopping lists, fitness reminders and motivational messages to a user’s
mobile phone display or personal Web page – prompting consumers at point-of-decision moments to
make healthier choices.
Based on the science of behavioral informatics and Social Cognitive Theory – the use of
technology to promote behavior change – Sensei for Weight LossTM empowers and educates users to
develop healthy eating habits. Unlike the rigid “calorie-counting” techniques of conventional weight-loss tools, the Sensei program is built around the individual needs and daily lifestyle of the user. This approach results from more than two years of development by Sensei psychologists, physicians,
nutritionists and engineers.
Sensei for Weight LossTM, available on most AT&T and Sprint mobile phones, leverages
mobility by providing constant communication and support. It accommodates the spur-of-the-moment
menu changes that challenge most dieters. For example, if a user plans a home-made lunch but then decides to eat out, Sensei for Weight LossTM can recommend an alternative meal that fits within the
user’s nutrition plan and deliver the recommendation instantly, via the user’s mobile phone.
With health and wellness solutions as its primary focus, Sensei was formed in 2005 by Humana
Inc. (NYSE:HUM) — one of the nation’s largest publicly traded health benefits companies — and Card
Guard AG (SWX:CARDG), the leading developer, manufacturer and marketer of innovative healthcare
technologies and solutions. These two healthcare leaders have lent their support to Sensei, considering
the dramatic health consequences and significant economic burden that obesity poses to individuals
and corporations.
To enroll in Sensei For Weight Loss™ visit weightloss.sensei.com or for additional information, visit www.sensei.com
About Sensei
Headquartered in Boca Raton, FL, Sensei Inc. is a developer of innovative mobile and Web-based
solutions that motivate and empower consumers to take charge of their well-being. Future programs
that are planned include solutions for diabetes, hypertension, smoking, cardiovascular risk, stress and
asthma. Sensei was formed in 2005 by Humana Inc. (NYSE: HUM). Sensei’s executive team consists
of experienced professionals in the fields of wireless technology, behavioral psychology, medicine,
nutrition and software development.
*National Business Research Institute (NBRI), 2008
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